Carlsberg 'The Danish Way'

Category: Advertising, Composition, Recent Work

Director: Martin Krejčí

Agency: Fold7

Production Company: Stink

Mads Mikkelsen stars as a "modern day Danish philosopher" in this new ad that positions Carlsberg as an icon of Danish lifestyle. Our grand, yet playful composition underscores his narration and helps chronicle his journey as he cycles whimsically through quintessentially Danish settings, while musing on why it is that the Scandinavian nation of five million regularly tops polls of the happiest country on earth. 

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