Smart Energy
Category: Advertising, Recent Work, Re‐Record, Supervision
Director: Fred Rowson
Production Company: Blink Productions
For this campaign, we reimagined the existing composition used in the previous spots through the decades 50s, 80s, 90s to 2026 dance music. The challenge was to distill the essence of each era into just a few moments while keeping the track’s original identity at the heart of each section.
