Skyr 'The Judge'
Category: Advertising, Composition, Recent Work
Director: Adam Hashemi
Agency: Wieden & Kennedy, London
Production Company: Blink
This spot follows a no-nonsense judge who, fuelled by a breakfast of Arla Skyr, is relentless in her quest to administer justice across Iceland, whether that's choosing the winner of a tug of war, refereeing a weight-lifting competition or helping her husband choose a tie. Our quirky score helps chronicle her daily trials, while the choral style chants bestow a sense of strength and fortitude, perfectly capturing the spirit of Iceland.