Range Rover 'Dragon Challenge'
Category: Advertising, Composition, Recent Work
Director: Sam Brown
Agency: Spark44
Production Company: Carnage
In this film Land Rover presents the Dragon Challenge: 99 hair-raising turns and 999 ferocious steps standing between the newly released Range Rover Sport Plug-In Hybrid and Heaven’s Gate on Tianmen Mountain, China. In their most extreme test of performance and capability ever attempted, the film highlights the torque and power the new hybrid model provides while re-enforcing the ideals of the Land Rover brand.