Land Rover 'Empty Quarter'
Category: Advertising, Composition
Director: Richard De Aragues
Agency: RKCR / Y&R
Production Company: Mad Cow Films
This Range Rover Sport spot documents a record-breaking crossing of the treacherous “Empty Quarter” in the Arabian Peninsula. A bespoke score comprised of pounding drums punctuate moments of exhilarating speed while Middle Eastern instrumentation allude to the dramatic sense of scale as the car kicks up monumental clouds of sand.