Ikea 'Wonderful Life'
Director: Gary Freedman (The Glue Society)
Production Company: Independent Films
This charming spot follows a couples’ extraordinary life together, but showing it was in fact the small, everyday events that made it so wonderful. To compliment the nostalgic story, the heart wrenching lost doo-wop piece ‘You And Me’ by long-forgotten Columbus, Ohio group Penny & The Quarters was chosen. The song was discovered on a cassette in a yard sale in 2006 and re-issued by archival record label The Numero Group.