Carlsberg 'The Lake'
Category: Advertising, Composition
Director: Nicolai Fuglsig
Agency: Fold7
Production Company: MJZ
Mads Mikkelsen returns for this spot for Carlsberg confessing that “in the UK, Carlsberg has pursued being the biggest, not the best and the beer suffered”. After enjoying a pint of Carlsberg Pilsner, Mads hints at what happened to the person responsible for the old beer... Major Tom were commissioned to write a score to help captivate this forboding scene.