Carlsberg 'The Lake'

Category: Advertising, Composition

Director: Nicolai Fuglsig

Agency: Fold7

Production Company: MJZ

Mads Mikkelsen returns for this spot for Carlsberg confessing that “in the UK, Carlsberg has pursued being the biggest, not the best and the beer suffered”. After enjoying a pint of Carlsberg Pilsner, Mads hints at what happened to the person responsible for the old beer... Major Tom were commissioned to write a score to help captivate this forboding scene.

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