Greene King 'Brand New Beers, Centuries In The Making'

Category: Advertising, Composition

Agency: The&Partnership
Director: Balázs Simon

Greene King shines a light on its 200-year heritage to promote the release of its first craft beers: Level Head and Flint Eye. The campaign was inspired by medieval woodcut engravings, then laser-cut out of 355 aluminium cans before being animated to bring the stories to life. The bespoke score was influenced by classical orchestration and contemporary break beats.

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