AXA 'Sharing Makes Us Stronger'
Category: Advertising, Composition
Directors: Jones + Tino
Advertising Agency: Fallon
AXA's 'Sharing Makes Us Stronger' campaign centres on four individuals’ stories about how they experienced difficulties with their mental health. This hero spot is set to a spoken word poem written by the non-binary Aiysha Humphreys, who struggled with her gender identity. We created an atmospheric score to heighten the intense feelings of anxiety, struggle and ultimate uplift.