AXA 'Sharing Makes Us Stronger'

Category: Advertising, Composition

Directors: Jones + Tino

Advertising Agency: Fallon

AXA's 'Sharing Makes Us Stronger' campaign centres on four individuals’ stories about how they experienced difficulties with their mental health. This hero spot is set to a spoken word poem written by the non-binary Aiysha Humphreys, who struggled with their gender identity. We created an atmospheric score to heighten the intense feelings of anxiety, struggle and ultimate uplift.

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