Apple iPad 'Pencil'
Category: Advertising, Supervision
Director: Malcolm Venville
Agency: Media Arts Lab
Production Company: Anonymous Content
Apple introduces the new iPad Air in this commercial by comparing it to that classic tool of artists, writers and composers - the yellow pencil. As the perfect compliment to the visuals we chose the delicately poised and melodic glockenspiel and marimba track ‘Neo’ by Ryan Teague from his album ‘Field Drawings’ from our sister label Village Green.