Apple iPad 'Pencil'

Category: Advertising, Supervision

Director: Malcolm Venville

Agency: Media Arts Lab

Production Company: Anonymous Content

Apple introduces the new iPad Air in this commercial by comparing it to that classic tool of artists, writers and composers - the yellow pencil. As the perfect compliment to the visuals we chose the delicately poised and melodic glockenspiel and marimba track ‘Neo’ by Ryan Teague from his album ‘Field Drawings’ from our sister label Village Green.

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