Hyundai 'Boxes'

Category: Advertising, Composition

Director: Chris Palmer

Agency: Innocean Worldwide

Production Company: Gorgeous

In this ad for Hyundai's Click To Buy service, excited shoppers all over the UK sign for their oversized delivery boxes. The packages are parked like cars outside flats and houses, waiting for their new owners to rip them open. A quintessentially British, playful score was needed and ‘Grand Master’ from Jim Copperthwaite's 'Ballroom Ghosts' album on Village Green was the perfect fit.

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