BBC Sports FA Cup 'No Guts, No Glory'

Category: Advertising, Supervision, TV

Director: Darius Norowzian

Agency: RKCR/Y&R

Production Company: Blink

Director Darius Norowzian takes us on an emotional journey of guts and glory by getting under the skin of both football players and their fans in this ad promoting BBC Sport’s coverage of the FA Cup. The track by Ninja Tune artist Two Fingers adds to the raw authenticity of the spot, helping to highlight the spine tingling moments both on and off of the pitch.

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